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Paid Media & Growth Strategy

Ads thatactuallyperform.

We help small businesses and growing brands get more leads, more sales, and more from every shekel — through Meta and Google Ads.

Schedule a free meeting ↗See results ↓
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Lower cost per enrollment
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Group size growth
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Fully enrolled campaign cycles
About

Strategy first.
Execution second.

We’re oZZo Marketing — a paid media team for businesses that are ready to grow but tired of wasting budget on ads that don’t convert.

Before we touch a campaign, we audit. Before we spend a shekel, we build a strategy. Every time.

Meta AdsFacebook & Instagram ads — reach your exact audience where they scroll, with creatives built to convert clicks into customers.Google AdsSearch & Display campaigns — capture high-intent buyers the moment they’re searching for what you offer.TikTok AdsShort-form video ads — reach younger audiences with content that feels native to the feed and drives real action.Lead GenerationFull-funnel strategy to turn traffic into qualified leads — landing pages, forms, and follow-up flows that work.E-commerceSales-focused campaigns for online stores — product ads, retargeting, and cart recovery that boost revenue.Landing PagesConversion-optimized pages that match your ads — designed to turn every click into a customer.
4,000₪
Average spend before working together →
Under 1,000₪
Average spend after. Same results. ↑ Better.
~30₪
Cost per enrollment (was 450₪)
Case Studies

Real results.
Real businesses.

Names anonymized. All results are actual campaign performance.

01Education & Nonprofits · Facebook AdsPhilosophy Course — Nonprofit⌄

Spending 4,000–5,000 ₪/course and failing to fill groups of 10. The program was days from cancellation.

→ Facebook Pixel + full conversion tracking set up from scratch
→ Targeted campaigns with proper audience segmentation
→ Dedicated landing page built for each course cycle
→ Continuous creative, audience & bidding optimization
Cost per enrollment~400 ₪→30 ₪−92%
Group size~10 people→30+ people3× growth
Ad spend / course5,000 ₪→under 1,000 ₪−75%
4 consecutive fully enrolled courses — program now self-sustaining
“Fully enrolled every cycle since working together — 4 times in a row.”
02Beauty & Aesthetics · Meta & WhatsAppPremium Cosmetology Clinic⌄

Cost per lead stuck at $150 per inquiry — profitable scale was impossible despite strong demand for high-value treatments.

→ Full audit of existing campaign structure and targeting
→ Rebuilt campaign architecture with funnel segmentation
→ New premium-aligned creatives developed and tested
→ A/B tested formats, copy angles & audience segments
Cost per lead$150→$70–75−50%
Lead volumeSignificantly higherMore for less
BudgetSame spendStronger ROI
Same budget — double the lead volume, direct growth in ROI
“Same budget. Half the cost per lead. More for less.”
03Events & Culture · Facebook AdsIndependent Music Ensemble⌄

First public concert, no existing audience, no marketing setup — just weeks away and ready to cancel.

→ Dedicated ticket-sale landing page built from scratch
→ Facebook campaigns targeting local classical music fans
→ Story-driven creatives that built identity and anticipation
→ 3 targeting strategies tested; budget maximized to full reach
Concert 1Sold outUnder 1 month
Concert 2Sold out100% capacity
Starting pointZero→Full funnel built
Near-cancellation → sold-out debut → ongoing concert series
“Built end to end — pixel, landing page, campaigns, ticket sales.”
How We Work

Four steps.
No surprises.

01
☎

Discovery Meeting

Schedule a free meeting to understand your goals, budget, and current setup. No commitment.

  • 30-min Calendly call
  • Goals, budget & timeline
  • Honest assessment — no pressure
02
🔍

Audit & Strategy

Full account audit, pixel review, competitive research, written strategy.

  • Full ad account & pixel audit
  • Competitor research
  • Written strategy + presentation
03
🚀

2-Month Trial

Campaign launch, creatives, optimization, weekly reports and calls.

  • Campaign launch & creatives
  • Weekly reports + calls
  • Real-time optimization
04
📈

Monthly Retainer

Ongoing management, strategy, and scaling — based on results.

  • Full campaign management
  • Monthly strategy sessions
  • Scaling based on results
What's included

Everything to get your ads running.

Starting-point scope. Full details in your contract.

From 1 ad platformMeta, Google Ads, or TikTok
From 2 creatives / monthVisuals and copy included
Campaign strategy & setupFull build from targeting to launch
Bi-weekly reportingClear results, no jargon
WhatsApp supportDirect access, quick responses
Free initial call30 minutes, no commitment

Exact scope, deliverables, and pricing are outlined in your contract.

FAQ

Common questions.

Do we need a big budget to start?+
No. We work with businesses that have modest budgets — the goal is efficiency, not scale for its own sake. We’ll align on a realistic budget during the discovery call before any commitment.
Which platforms do you work on?+
Primarily Meta Ads (Facebook & Instagram) and Google Ads. TikTok Ads are available upon request and discussed during the strategy phase.
What do we need to provide?+
Brand assets (logo, photos, guidelines), access to your ad accounts, and clarity on your goals. We handle strategy, creatives, setup, campaign management, and ongoing optimization.
How long until we see results?+
Most clients see meaningful improvement within the first 4–6 weeks. The audit and strategy phase ensures we’re not wasting the first weeks figuring out the basics.
What’s in the audit?+
Full review of existing ad accounts, pixel and conversion tracking, creative performance, audience structure, landing page quality, and competitive landscape — delivered as a written strategy with a presentation walkthrough.
Let's work together

Stop guessing.
Start growing.

Schedule a free meeting — no pitch, no pressure. Just an honest conversation about whether we can actually help.

Schedule a free meeting ↗