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Full client stories — the strategy, creative, and results behind every campaign.
Music And More, a non-profit chamber ensemble, previously relied on venues to sell their tickets. For their first independent concert, they started from scratch: an empty domain and zero tracking. By shifting the marketing focus to beloved Baroque composers rather than the ensemble's brand name, we successfully sold out their debut. Returning the following year, we achieved an incredible 9.84x ROAS with higher ticket prices and a smaller budget.
When we took on the project, the ensemble had a domain but no actual web pages, no conversion tracking, and no independent sales history. We had to build their digital box office from the ground up.
The biggest hurdle was brand awareness: nobody knew who the newly formed ensemble was. We realized that while the musicians were unknown, the music they played was universally loved.
We didn't rely on guesswork. Using the available footage and materials, we built a massive testing matrix to see exactly what resonated with classical music fans.
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The Center for Practical Philosophy offers life-changing courses for a symbolic fee of 100 NIS. Before we partnered, they were burning thousands of shekels on boosted posts with zero signups and empty classrooms. By building a proper conversion funnel and a dedicated landing page, we completely filled their next course in under 14 days and established a system for sustainable growth.
When we took over, the organization had no actual ad account, no Meta Pixel, and zero tracking. They were relying entirely on the “Boost Post” button, sending traffic to a low-quality website that failed to convert visitors into students.
The core issue was a lack of structure and a confusing user journey. We stopped all boosted posts and shifted to a dedicated conversion strategy, positioning the course as a practical tool for finding inner peace in a chaotic modern world.
We shifted the messaging away from abstract philosophical statements and toward practical, relatable questions like “How do we find peace in a chaotic world?” We highlighted the tangible, everyday benefits of the 6-week course.
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Performance-driven paid media for small businesses and growing brands. Strategy first, execution second.